As a result, successful organizations in the sports industry are increasingly looking for leaders to have specialized training at the graduate level. The Program aims to educate graduates who will specialize in sports industry and sports management . The main goal of the program is providing high educated graduates with a specialization area of which is a new and developing industry in Turkey.

The major advantage of the program is; providing graduates with a specialization area of which is a new and developing industry in Turkey where there are very few similar graduate programs. Graduates can work in managerial positions in institutions related with Sport Industry such as Sport Clubs or other institutions, media organs.